HYPE # 1

The topic "HYPE" talks about all kinds of advertisements. Any where your eyes can possibly come to a rest can be filled with a logo or a product message. Advertisements are the most prevalent and toxic of the mental pollutants. Your brain is polluted at the rate of about 3000 marketing messages per day. Each day an estimated 12 billion display ads , 3 million radio commercials and almost 200,000 TV commercials are dumped into North America.

Also, there are too many ads on different places near you. You fill your car with gas and there is an ad on the nozzle. Your kids watch Pepsi and Snickers ads in the classroom. There are also ads on the Cabs, buses, trains, subways etc. A company called VideoCarte installs interactive screens on supermarket carts so that you can see ads while you shop. ( A company executive calls the little monitors " the most powerful micro marketing medium available today.") There is nowhere to run off these advertisements. No one is exempt and no one will be spared.